Posts Tagged ‘browsing’

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Website design is an important criterion for the success of a website. In order to improve website design, it is essential to understanding how the website is used, and it is also helpful for discovering potential design problems and so for improving website design. The KDD process for website design is an approach which uses the clickstream data for analysing the browsing behaviour of users and improving the design of websites. The four steps of KDD pr... More >>

Closing the KDD Loop to Improve Website Design: A study of using web mining techniques to analyse the browsing behaviour of users

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This digital document is a journal article from Electronic Commerce Research and Applications, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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Prior studies have suggested that a good Website design which facilitates a user's Web browsing behaviour would generally lead to better user perfo... More >>

An empirical study of Web browsing behaviour: Towards an effective Website design