Product Description
Website design is an important criterion for the success of a website. In order to improve website design, it is essential to understanding how the website is used, and it is also helpful for discovering potential design problems and so for improving website design. The KDD process for website design is an approach which uses the clickstream data for analysing the browsing behaviour of users and improving the design of websites. The four steps of KDD pr... More >>

Closing the KDD Loop to Improve Website Design: A study of using web mining techniques to analyse the browsing behaviour of users

Product Description
Data mining is considered as one of the most powerful technologies that participates greatly in helping companies in any industry to focus on the most important information in their data warehouses. In this book, we developed a new approach that measures the effectiveness of data mining in helping retail websites designers to improve the structure of their websites during the design phase. This approach overcomes web usage mining drawbacks, improves the website desi... More >>

Data Mining for Retail Website Design and Enhanced Marketing